Retail News Breaks Archives
Taylor Swift Store makes debut at Walgreens
October 8th, 2012
DEERFIELD, Ill. – Walgreen Co. has launched the Taylor Swift Store at Walgreens, a new display that showcases an array of products from the singer's branded merchandise line.
The drug chain said Monday that Walgreens stores and select Duane Reade locations will feature the section, which includes Taylor Swift music and merchandise, starting this week.
The Taylor Swift merchandise includes T-shirts, bracelets, backpacks, tour books, posters, journals, notebooks, calendars, and iPhone and iPad accessories, among other items. Select merchandise will also be available at Walgreens.com and via the Walgreens mobile application.
In addition, a limited-time QuickPrints promotion running Oct. 22 to 24 offers a 50% discount on photo printing purchases when using the code SWIFTPRINT at checkout.
"Our relationship with Taylor provides customers with convenient access to her broad range of merchandise enabling them to show their support for her," Joe Magnacca, president of daily living products and solutions at Walgreens, said in a statement. "This unique offering is another way we are delivering on our mission to make health and happiness simpler, easier and within reach for everyone on a daily basis."
Taylor Swift branded merchandise also will incorporate artwork from her upcoming album, "Red." Fans also can be among the first to buy the new CD at any 24-hour Walgreens or select Duane Reade locations beginning on Oct. 22.
Swift said in a statement, "I look forward to sharing my music and merchandise with my fans and making it easier for them to pick up their favorite items when visiting Walgreens or Duane Reade stores."