Walgreen Co. has kicked off a contest to encourage application developers to incorporate photo product functionality into an app.

Walgreens, QuickPrints, application developers, photo services, mobile apps, QuickPrints SDK, QuickPrints API, Jasbir Patel, e-commerce, photo product, drug chain, Hewlett-Packard, HP ePrint Service

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Walgreens calls on app developers to integrate photo functionality

June 21st, 2013

DEERFIELD, Ill. – Walgreen Co. has kicked off a contest to encourage application developers to incorporate photo product functionality into an app.

Last July, Walgreens launched an online developer portal that allows third-party software developers to integrate its QuickPrints software development kit (SDK) for photo services into their mobile apps.

Today, the QuickPrints application programming interface (API) now enables participants to tap into functionality that lets app users create and send photo books, wall calendars and folded cards for same-day printing at Walgreen stores, the drug chain said.

The contest launched Thursday aims to spur developers to bring these latest enhancements into more apps. Developers can enter through Sept. 30. Walgreens will award the winners cash prizes of $2,000 for the best photo book integration, $2,000 for the best folded cards integration, and $2,000 for the best wall calendar integration.

Integration of the QuickPrints API or QuickPrints SDK must be part of the app to be considered for prize, according to Walgreens.

"We're thrilled to provide app developers with the technology that allows their users to be more creative with their pictures by allowing them to create fun photo products such as photo books and folded cards," Jasbir Patel, senior director and general merchandise manager for photo and e-commerce at Walgreens, said in a statement. "We're transforming the art of scrapbooking and the personalization of cards by encouraging mobile users to preserve their memories in a more convenient way."

The QuickPrints API also allows for standard, square, canvas and poster prints, as well as flat photo card printing.

Walgreens added that developer products are eligible for a 15% revenue share commission earned when the photo order is purchased from a local Walgreens store.

Large developers also have incorporated QuickPrints. In January, Hewlett-Packard announced that it integrated QuickPrints into its free HP ePrint Service iPhone app, which lets consumers order photo prints from their Apple iPhone or iPad and pick them up at any Walgreens store. Versions of the HP ePrint Service app enabling printing at Walgreens via BlackBerry and Android mobile devices are planned, according to HP.