Acting on the growing digital commerce trend, Jean Coutu Group has rolled out what it calls an "e-store window" for the holiday season.


Jean Coutu Group, e-store window, Jean Coutu Online Boutique, Longueuil Metro Station, Alain Lafortune, smartphone, digital commerce, holiday season, online shopping, Canadian drug chain, PJC Jean Coutu




























































































































































































































INSIDE THIS ISSUE
News
Opinion
Other Services
Reprints / E-Prints
Submit News
White Papers

Retail News Breaks Archives

'E-store window' launched by Jean Coutu

November 22nd, 2013

LONGUEUIL, Quebec – Acting on the growing digital commerce trend, Jean Coutu Group has rolled out what it calls an "e-store window" for the holiday season.

To buy a product on e-window holiday display, customers scan a QR code using their smartphone.

The Canadian drug chain said Thursday that the display, situated in the A Wing of the Longueuil Metro Station public transit hub in Longueuil, Quebec, enables consumers to make holiday online purchases on the spot using their smartphones.

The e-store window offers several products from the Jean Coutu Online Boutique, such as fragrances, toys, candy and electronic products.

From their smartphone, customers scan the QR code associated with a product on display in the window. Once the code is scanned, the consumer is directed to the Jean Coutu Online Boutique to proceed with the transaction.

"This initiative differentiates us on the online shopping market and offers consumers the opportunity to make holiday season shopping both easy and effective," Alain Lafortune, executive vice president of purchasing and marketing at the Jean Coutu Group, said in a statement.

The e-store window will be available until Dec. 13. Consumers purchasing items via the holiday display can have them delivered to their selected address before Dec. 24.

Jean Coutu Group's retail network includes 411franchised stores in Quebec, New Brunswick and Ontario under the banners PJC Jean Coutu, PJC Clinique, PJC Santé and PJC Santé Beauté.

Advertisement