Shoppers Drug Mart Corp. has created a new online tool to help customers find dietary supplements and natural health products.

Shoppers Drug Mart, Life Brand Vitamin Finder, online tool, dietary supplements, natural health products, vitamins, minerals, Chong Bang, Shoppers Drug Mart pharmacist, Christine Yu

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Shoppers Drug Mart launches online vitamin tool

November 27th, 2013

TORONTO – Shoppers Drug Mart Corp. has created a new online tool to help customers find dietary supplements and natural health products.

Canada's largest drug chain said Wednesday that the Life Brand Vitamin Finder tool, which incorporate its venerable Life Brand over-the-counter health label, gives consumers 24/7 access to online information about the fast-expanding range of vitamins, minerals, supplements and natural health products available at Shoppers Drug Mart.

The Life Brand Vitamin Finder can be used to search for information about vitamins and other supplements, including benefits, ingredients, contraindications and dosage. The tool also can assist consumers in locating products that support specific health concerns or conditions, such as arthritis, diabetes, asthma, pregnancy, cognitive function, immune system, heart health and eye health. The Vitamin Finder, too, can also recommend complementary products.

"Canadians have made Shoppers Drug Mart a top destination for their health needs, and innovative tools like the Vitamin Finder offer them new ways to rediscover Life Brand's range of products," Chong Bang, senior vice president of merchandising at Shoppers Drug Mart, said in a statement. "When combined with the expertise of highly trained pharmacists at more than 1,200 Shoppers Drug Mart and Pharmaprix stores across Canada, this is truly a 360-degree approach to meeting the needs of Canadian consumers."

Shoppers Drug Mart said the new tool is being introduced along with the launch of 150 new and reformulated vitamin and supplement products.

"More and more people are finding their health information online, so it's important to get it from a trusted source," stated Shoppers Drug Mart pharmacist Christine Yu. "The Life Brand Vitamin Finder makes information about vitamins, minerals, supplements and natural health products easily accessible, and this is a great complement to speaking with a pharmacist in store or on the phone."

The Life Brand line, which sports new packaging, includes over 260 vitamin, mineral and natural health products. Those items include more than 40 multivitamin formulas based on age, gender and lifestyle, including the chewable Gummy Multi and Spectrum Gold with Lutein.

New Life Brand products include Krill Oil; Echinacea Zinc Throat Spray; Oregano Oil 80% (soft gels); Vitamin D Orange Chews; Folic Acid/DHA Formula; and a Hair, Skin and Nails Formula that contains selenium, biotin, lutein, vitamins E and B1 and beta carotene. New age or gender-specific products include I-Care Adult 50+ with Lutein and Omega 3 (softgels) and a Women's Probiotic with Cranberry to support digestive and urinary tract health.

Slated to roll out early next year are Life Brand Omega 3 Gummies, sugar-free Calcium Chews (chocolate), a Prenatal Kit (Prenatal Multi & Algae Omega) and Algae Omega 3 Prenatal (soft gels).

Overall, Life Brand encompasses more than 1,400 health products, ranging from pain relief to vitamins, and is Shoppers Drug Mart's top-selling OTC health brand.