Retail News Breaks Archives
Vitamin center debuts on CVS.com
January 7th, 2014
WOONSOCKET, R.I. – CVS/pharmacy has launched the Family Vitamin Center, which it describes as a "health hub" on CVS.com that enables customers to learn more about vitamins and dietary supplements that can support their personal health goals.
The drug chain said Monday that the new online resource helps "take the confusion out of the vitamin aisle" by providing comprehensive information about hundreds of vitamins and supplements.
The Family Vitamin Center features an interactive questionnaire and guidance tools that provide personalized supplement recommendations identifying options that are best-suited to address personal wellness goals or health condition. It also allows users to shop by goal, such as heart health or immune support, and get health tips.
Customers can also sign up for Ship & Save, an automatic replenishment program that offers a 20% savings on every vitamin or supplement purchased and free shipping. Those who sign up can choose the frequency of delivery and quantity of products.
For the launch of the Family Vitamin Center, CVS/pharmacy is offering a wide range of select vitamins in buy-one-get-one-free deals online and in stores nationwide during the first four weeks of January. Through Jan. 25, specific vitamin and supplements will be featured in special promotions on CVS.com and in stores nationwide. Each week, customers can check the weekly ad for more details on hundreds of BOGO vitamin deals, including many popular national-brand supplements as well as CVS/pharmacy-brand options.
"The Family Vitamin Center helps CVS/pharmacy customers save time, money and lead healthier lives, which is the intent of all of our digital resources," Brian Tilzer, senior vice president and chief digital officer at CVS Caremark, said in a statement. "More and more of our customers are engaging with us across digital platforms to enhance their pharmacy and drug store shopping. Until now, there has been a lack of guidance online to help customers decide which products might be best for them. Our new Family Vitamin Center is a one-of-a-kind tool that fills this information gap by providing customers with the facts they need, helping to put them on their path to better health."
Through the Family Vitamin Center, users shopping for vitamins and supplements can select from 16 health goals, such as heart health, immune support, energy and alertness, probiotics and digestive care and sleep aids. Within each condition, users see the vitamins and supplements that support this goal. For example, when searching by heart health, users can click on "Fish Oil & Omegas" to learn about these supplements and how they support heart health.
Consumers looking for more information about certain vitamins or supplements they are considering or are already taking can also search by category and can see a summary of common uses for specific vitamins and supplements, as well as detailed information on findings from recent studies or notes on possible drug interactions.