Retail News Breaks Archives
CVS/pharmacy gets under way with Project Health
January 16th, 2014
WOONSOCKET, R.I. – CVS/pharmacy has commenced its annual Project Health wellness campaign, which the drug chain said will provide over $15 million of free health services to multicultural communities nationwide this year.
More than 350 Project Health events will be held at CVS/pharmacy stores during January, February and March in 15 markets, including Atlanta; Chicago; Cincinnati; Cleveland; Columbus, Ohio; Dallas-Fort Worth; Detroit; Houston; Los Angeles; Miami; Orlando, Fla.; New York City; Philadelphia; Tampa, Fla.; and Washington, D.C., CVS said Thursday.
Project Health 2014 events also will be held at select CVS/pharmacy stores in Puerto Rico in March and April.
The free, no-appointment-necessary events will offer a range of free health risk assessments, including blood pressure, body mass index (BMI), blood glucose and total cholesterol screenings. Children age 7 and older can participate in health screenings with parental consent.
Once screened, CVS will help patients through on-site consultations with bilingual (Spanish/English) nurse practitioners or physician assistants who will analyze results and refer patients who need additional medical attention to no-cost or low-cost medical facilities nearby or to their primary care doctor if follow-up care is necessary. CVS pharmacists, too, will be available to conduct one-on-one medication reviews and answer patients' questions.
In addition, Project Health events will provide information on the new Health Insurance Marketplace and health coverage options under the Affordable Care Act, CVS said. As in Project Health events late last year, health insurance experts will be available at many events to provide guidance and support. Open enrollment for the Health Insurance Marketplace closes March 31.
"Ninety percent of the people who attended our Project Health screenings in the fall told us they found the health insurance experts at these events to be extremely helpful. For that reason, we decided to offer this resource again in early 2014," Helena Foulkes, president of CVS/pharmacy, said in a statement. "We are focused on helping our customers make informed decisions about their health care and will continue to do so as the new health care marketplace is rolled out."
CVS reported that 2013 Project Health events, on average, served 200 patients, of whom 65% were ages 35 to 64. Also, 45% were uninsured, 55% wanted to learn more about health insurance, 90% said they found the on-site health care reform extremely helpful, and 81% indicated they're likely to enroll in a health plan during the open enrollment period.
Project Health is part of CVS' efforts to improve access to health care and promote a preventive approach to health maintenance. Last year, about 155,000 people got free screenings at Project Health events. Of those people, 51% were found to be overweight or obese, 41% had abnormal blood pressure, 32% had abnormal glucose levels, 41% had abnormal cholesterol levels and 11% had risk factors for osteoporosis.
"The free, comprehensive health screenings offered at our Project Health events give our customers the opportunity to access vital health care services at times and locations that are convenient for them and can help identify health concerns or risk factors that they may be unaware of," Foulkes noted.