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NACDS-TV videos offer Total Store Expo primer
March 24th, 2014
ARLINGTON, Va. – The National Association of Chain Drug Stores is running online video tutorials on NACDS-TV to help attendees plan for the 2014 NACDS Total Store Expo.
NACDS said Monday that the first video clips cover how to prepare for two of signature Total Store Expo programs: Meet the Market and Meet the Retailer. The expo is being held Aug. 23 to 26 at the Boston Convention & Exhibition Center.
The Meet the Market video breaks down how to prepare for 10-minute appointments between retailers and suppliers — which are arranged by NACDS — during the Meet the Market program, which takes place on Saturday, Aug. 23.
The video for the Meet the Retailer program, also held on Aug. 23, gives a glimpse of these exclusive sessions, which provide suppliers of all sizes an opportunity to learn firsthand about how to conduct business and succeed with retailers.
Another NACDS-TV feature, a five-part video series titled "Tips for Successful Exhibiting at Total Store Expo," provides retailer and supplier exhibitors with tips on how to get the most out of the event. Segments include using online resources such as the Exhibitor Manual and My Show Planner Guide to help personalize the show experience.
The videos also feature headlines from the 2013 Total Store Expo and what attendees can expect in 2014 and highlights of the Product Showcase, which promotes new products featured during the show. Attendees, too, are encouraged to contact NACDS at the conference to conduct an interview about their show experience.
New registrants for the Total Store Expo will receive a brief NACDS-TV video message via e-mail after they submit their online registration for the trade show and strategic exchange. The welcome video will provide registrants with the latest information about hotel lodging and the schedule for the expo.
NACDS-TV made its debut at the 2013 Total Store Expo, capturing the inaugural event through interviews, highlights and features that offered attendees a snapshot of the four-day conference and trade show. The association has posted a summary video of the 2013 Total Store Expo online.
The 2013 Total Store Expo drew over 5,500 attendees last August. Survey results from last year's event revealed that 92% planned to return for the 2014 expo.
"These NACDS-TV video clips are designed to help ensure that the NACDS Total Store Expo maximizes business opportunities for retailers and suppliers and leads to a successful experience overall for attendees," NACDS president and chief executive officer Steve Anderson said in a statement. "We encourage all attendees to plan for success using the resources like NACDS-TV, which shows that NACDS is committed to the success of all attendees."