Retail News Breaks Archives
Good Neighbor Pharmacy bolsters member services
April 27th, 2014
CHESTERBROOK, Pa. – For pharmacy network Good Neighber Pharmacy, keeping its members abreast of changes in the pharmacy and health care sectors has been a pillar of its strategy of late.
GNP is the retail segment of pharmaceutical wholesaler AmerisourceBergen Corp., with more than 3,000 independent drug stores in all 50 states and the District of Columbia operating under the banner.
“The Affordable Care Act and STAR Ratings measures are two issues changing the industry landscape significantly,” noted vice president Scott Robinson. “AmerisourceBergen is focused on keeping our independent retail pharmacists up to date on the changes — providing solutions to help educate themselves, their staffs and patients.”
The industry as a whole, he added, has made some significant strides in the last year, with pharmacists being recognized as providers in California and with the pharmacist provider status bill that was introduced in Congress in mid-March.
“Good Neighbor has focused heavily in the last 12 months on increasing our number of premier (franchise) members, educating our customers on the importance of STAR Ratings and implementing additional patient care services within their pharmacies,” said Robinson. “A core value of the GNP program is the business counsel and coaching that AmerisourceBergen provides to customers who are not only pharmacists but also small business owners.”
Aside from the education programs, GNP has been moving forward on technology with the introduction of the GNP mobile app and social media management programs.
“For small business leadership we launched a Pharmacy Ownership program,” Robinson said. “We also ran advertising campaigns that feature real Good Neighbor Pharmacy members.”
In terms of patient care, GNP outlets are providing in-store health events and screening programs ranging from blood pressure, A1C and blood glucose tests to colorectal cancer screenings.
Now GNP is developing a new wellness platform for members which incorporates all of its established patient care services, along with new initiatives that will help pharmacies navigate such health care changes as the Affordable Care Act, STAR Ratings and the movement toward outcomes-based pharmacy.
“We are also putting medication adherence at the forefront of our program as one of the most important priorities in health care today,” said Robinson, adding that the ultimate goal of the company is to build the strongest, most compliant independent pharmacy network available.
“Our focus in 2014 will be on expanding the services Good Neighbor Pharmacy provides to members,” he said. “From a solution standpoint, we are increasing the patient care offerings in which pharmacies can participate. Quality serves patients better than quantity.
“Additionally, we are continually developing new programs to enable our members to compete better in their markets by focusing on their business operations and to stay abreast of the changes in health care. This alone will enable us to expand our network naturally by coming to market with programs that are proven to transform the business of independent pharmacy by supporting change and implementing best practices from the front door to behind the pharmacy counter.”
In the meantime Robinson is looking forward to ThoughtSpot, the company’s annual trade show and convention for independent retail pharmacy customers, which is being held at the end of July.
The trade show floor will feature a fully functioning, state-of-the-art pharmacy that focuses on increased front-end sales and will demonstrate how GNP’s new wellness platform can be implemented in-store. In addition, more than 30 continuing education and seminar sessions will be offered, noted Robinson.