Retail News Breaks Archives
Health Mart pharmacies win with quality of care
April 25th, 2014
SAN FRANCISCO – As the health care role of pharmacists expands, McKesson Corp. pharmacy franchise Health Mart is investing to help members maintain and gain access to lives by empowering them win with patients and with payers.
“Our approach is focused on driving more prescriptions to our stores by leveraging local relationships and competing on quality of care,” said Health Mart president Steve Courtman. “We’ve also recently made significant changes to how we help stores market themselves in their local community, and the new program is resulting in great success.”
That, in part, is reflected in the growth of Health Mart's independent pharmacy network. In 2013, 169 stores were added. Overall, Health Mart now has 3,246 locations.
Health Mart's sharp focus on health care has been integral to the success of its independent pharmacies. And a big part of that has been its commitment to helping members boost medication adherence, according to Courtman.
“Through our ‘Know Your Numbers’ campaign, Health Mart has developed the tools and resources our members need to learn more about their pharmacy’s specific quality performance and its potential impact on Medicare’s star ratings,” he said.
The chain has also partnered with Pharmacy Quality Solutions to give members access to EQuIPP (Electronic Quality Improvement Platform for Plans and Pharmacies). The online information management platform makes pharmacy quality performance data available to health plans and community pharmacy organizations.
“By giving our members the tools they need to understand how they measure up, they can focus on their patients to help them be more adherent to their medications,” Courtman commented.
“Medication adherence is a top priority for Health Mart, and we offer a wide variety of programs, technology and solutions to help our members increase adherence,” he added.
The chain offers a variety of patient support services that allow pharmacies to develop stronger patient relationships and earn service fees through motivational interviews and clinical services proven to positively impact compliance. It also provides adherence education through Health Mart University, while the Health Mart mobile app and customized websites offer online refills and reminders that give patients the convenience of Internet and on-the-go prescription management.
Health Mart University provides the training that stores need to help drive consistent service and positive consumer experiences as well as operational performance and profitability. Training is a critical component of any pharmacy, and Health Mart University provides online courses that address business, operations, and regulatory issues, noted Courtman.
At the front end, Health Mart’s private label helps drive profitability.
“Our stores are proud to offer their customers a high-quality ‘big brand’ at a value they can afford,” Courtman said. “Plus, the products further extend the Health Mart brand promise of ‘caring for you and about you.’ ”
Health Mart members are focused on delivering high-quality, personalized care, Courtman stresssed. Commenting on the chain’s tie for second place in the latest Consumer Reports pharmacy ratings, he said: “We are honored and delighted to see that patients value the care they receive at Health Marts across the country.”