Retail News Breaks Archives
Rite Aid helps kick off skin cancer detection tour
May 27th, 2014
CAMP HILL, Pa. – For the seventh straight year, Rite Aid Corp. is serving as the presenting sponsor of The Skin Cancer Foundation's Road to Healthy Skin Tour.
The drug chain said the tour, which begins today, runs through August and will visit 53 Rite Aid pharmacies nationwide, with local dermatologists providing free, full-body and potentially life-saving skin cancer screenings to the public.
The tour's custom 38-foot recreational vehicle will travel across the country recruiting local volunteer dermatologists to provide 10-minute, full-body screenings in the RV's two exam rooms. As The Skin Cancer Foundation's flagship early detection program, the tour also aims to raise skin cancer awareness and educate about the importance of prevention and early detection.
Besides screenings, visitors will also receive educational materials explaining how to perform monthly skin checks at home, proper ways to protect the skin against sun on a daily basis, and sunscreen samples and other giveaways.
"Each year, more than 3.5 million cases of skin cancer are diagnosed across the county. But the good news is, if detected early, it is also one of the most preventable and curable forms of cancer," Robert Thompson, executive vice president of pharmacy at Rite Aid, said in a statement. "Rite Aid is proud to be the presenting sponsor of the Road to Healthy Skin Tour and bring this valuable screening to the communities we serve."
Rite Aid noted that since 2008, the Road to Healthy Skin Tour has detected more than 7,000 suspected cancers and precancers, including more than 300 cases of melanoma.
"Skin cancer is the most common form of cancer in the United States. The tour strives to save lives by detecting skin cancers early on and aims to educate the public about skin cancer prevention," commented Perry Robins, president of The Skin Cancer Foundation. "We appreciate Rite Aid's continued partnership, which enables us to bring this life-saving program to many cities across the country for the seventh year in a row."