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Walgreens helps support 'Stop Diabetes' effort
July 9th, 2014
ALEXANDRIA, Va. – The American Diabetes Association is helping further the "Stop Diabetes" movement in tandem with Walgreen Co. and its Balance Rewards program.
The association said this week that for every person joining the Balance Rewards program via diabetes.org/pr-rewards, Walgreens will donate $1 to the American Diabetes Association through Dec. 31, up to $50,000.
Walgreens' customer loyalty program rewards consumers for healthy choices made every day, such as walking, running, weight management and testing blood pressure and blood glucose. The drug chain is a national strategic partner of the American Diabetes Association.
"Walgreens plays an integral role in the advancement of our mission and our movement to Stop Diabetes. Leading a healthy and active lifestyle are key components for those who are at risk for or live with type 2 diabetes," Larry Hausner, chief executive officer of the American Diabetes Association, said in a statement. "We are proud to be collaborating with Walgreens to get the word out about such an exciting program that will not only get people to make better choices, but it will help the Association raise critical funds to help further our movement to stop this deadly disease."
The year-round relationship with Walgreens and the American Diabetes Association, started in November during American Diabetes Month and has continued with Walgreens participating in the association's educational event — the American Diabetes Association EXPO — in seven cities nationwide. They also help raise awareness about American Diabetes Association Alert Day by encouraging their customers to take the Diabetes Risk Test to find out if they are at risk for type 2 diabetes. Walgreens also promotes the importance of physical activity by participating in "Step Out: Walk to Stop Diabetes" events across the country.
According to the association, nearly 30 million U.S. children and adults are living with diabetes. Another 86 million have prediabetes, which puts them at high risk for developing type 2 diabetes. Studies have shown that type 2 diabetes can often be prevented or delayed by losing just 7% of body weight through regular physical activity (30 minutes a day, five days a week) and healthy eating.