IRI’s most recent investigation into the minds and habits of
American beauty care shoppers reveals a highly complex
market impacted by multiple trends simultaneously. While
there are select uplifts in the market, with small pockets of
recovery, there are still large groups of individuals
experiencing economic turmoil, unemployment and a
severe decrease in savings. Because these are the most
personal of CPG products, there is an overlay of emotion
that shapes the definition of value.  Read the full report to learn more.

This IRI Point of View explores how this category’s shoppers have reduced or eliminated purchases and whether or not consumers consider alcohol an “affordable indulgence” on which they are willing to splurge. With the home once again the center of activity as consumers choose to increase their time off-premise with friends, the opportunity for beer, wine and spirits (BWS) manufacturers and retailers is wide open. At the most basic level, retailers and manufacturers must be cognizant of the fact that shoppers are still continuing to experiment with their lifestyle and shopping strategies in order to fulfill needs and save more money, but the victors in this category will identify new trends and leverage resulting opportunities before the competition.

This IRI Point of View reveals profound and permanent changes in how Americans receive healthcare and how they buy and use their prescriptions, over-the-counter (OTC) medicines, and other remedies. From the budget-minded shopper and the changing U.S. population to increased government oversight, the healthcare industry in undergoing transformative changes on all levels. To survive this multi-faceted transformation, companies must be attuned to the shopper and changing American demographics, aware of government changes and regulations in healthcare, and innovate aggressively to avoid the dire consequences these changes present.

The goal of this paper is to remove ambivalence towards price promotions.
Specifically, it will demonstrate that these promotions generate meaningful
short-term sales increases, don’t hurt the brand sales or image either in
the mid or long-term, and provide the opportunity to make profits for both
manufacturers and retailers. In fact, not only are the profits meaningful,
but they can be riskless. You read that correctly…. A high percentage of
brands hae the right conditions to generate profits with zero capital costs.
To grab these Riskless Profits, though, there are several structural and
measurement barriers and faulty paradigms that all parties must overcome.
This paper will lay out those barriers, provide the model for riskless
profit generation, provide real world examples of where the theory has
become reality and provide easy next steps for the reader.