IRI’s most recent investigation into the minds and habits of
American beauty care shoppers reveals a highly complex
market impacted by multiple trends simultaneously. While
there are select uplifts in the market, with small pockets of
recovery, there are still large groups of individuals
experiencing economic turmoil, unemployment and a
severe decrease in savings. Because these are the most
personal of CPG products, there is an overlay of emotion
that shapes the definition of value.  Read the full report to learn more.