HOUSTON — Qualitas Health has introduced alGeepa, a sustainable omega-3 supplement that unleashes the power of algae.

Announcing the product this week, Qualitas said has teamed up with Texas food and drug retailer H-E-B, which will begin carrying the supplement line exclusively on March 28.

Qualitas chief executive officer Miguel Calatayud said alGeepa is 100% vegan and will become the highest-value algal omega-3 selling on the market.

“We’re proud to be partners with H-E-B,” Calatayud said. “We’ve had a great relationship for many years. H-E-B takes great pride in products that are ‘grown in Texas,’ so they are perfect partners for us.”

Along with being available at H-E-B stores throughout Texas, the alGeepa line will set the stage for the company’s continued growth, Calatayud said.

“Qualitas is working to transform the category of omega-3s, and this partnership with H-E-B is an important step in our journey to providing consumers everywhere with high-quality, vegan, sustainably grown nutritional products,” he added. “Most people don’t know that fish and krill get their omega-3s from algae. At Qualitas, we go directly to the source for ‘the original omega-3s.’

“We provide consumers with omega-3s that are fully vegetarian, highly bioavailable and grown in a 100% sustainable process.”

On the partnership with H-E-B, Qualitas vice president of global sales Corinna Bellizzi said: “We couldn’t be happier to have H-E-B as our exclusive retailer as we disrupt the omega-3 category with a vegan alternative that’s proudly Texas grown, with a GoTexan seal on every alGeepa product.”

Go Texan, an effort of the Texas Department of Agriculture, promotes the products, culture and community that call Texas home.

The source of alGeepa’s nutritional power, according to Calatayud, is its core ingredient, Almega PL, a 100%-vegan, algae-based ingredient that is designed to help the body absorb omega-3s faster and more completely than ever before. Omega-3s, according to Qualitas as well as many health professionals, are a key part of a healthy diet, leading to improved cardiovascular function, nervous system function and immunity.

Algae — the foundation of Qualitas Health’s best-in-class products — is a super-crop packed with such nutrients as protein, omega-3s and omega-7s, capable of flourishing in arid environments and utilizing readily available inputs like salt water and CO2 to grow.

Until recently, the nutritional promise of algae remained unrealized, since it proved too expensive to farm in substantial quantities. Qualitas says it has created the first global algae-based products platform to deliver vegan, highly bioavailable nutritional products with full traceability.

Under Calatayud’s leadership, Qualitas says it has built a team of veteran executives from the food and nutrition industry, as well as algae cultivation experts, to guide the company through its upcoming product launches and production growth.

Calatayud said more product launches and rollouts are planned for the future. For more information about alGeepa, visit algeepa.com.