WOONSOCKET, R.I. — CVS Pharmacy is offering digital receipts for all members of the ExtraCare rewards program.
The new option will eventually be available in 7,900 stores. Customers can opt out of receiving paper receipts for all in-store purchases when completing their transactions in the front of the store. Once the onetime process is completed, customers will receive receipts digitally, along with coupons and rewards, each time they shop.
CVS Pharmacy president Helena Foulkes made the announcement in a surprise appearance on ABC’s “Jimmy Kimmel Live.” Kimmel has put the retailer’s receipts and ExtraCare in the spotlight several times. He made a “complaint” about the issue to President Obama on the show in March 2015 — and through social media has urged consumers to speak up about long receipts from retailers.
“Well, thanks to you, Jimmy, we knew that our customers were very concerned about the length of our receipts,” Foulkes said on the show last month. “And while we’re always worried about the concerns of our customers, when you announced your candidacy for vice president, we took those concerns even more seriously.
“So I’m here tonight to announce that CVS is moving our receipts to be digital. And if you’re one of our 70 million ExtraCare members, you’ll be able to sign up, choose digital receipts, and you’ll never receive a paper printout from us again.”
Foulkes said in a statement, “We are excited to roll out the much anticipated launch of digital receipts. We heard loud and clear that while our customers love receiving coupons and special offers, many wanted a paperless option. This feature lets our customers continue to make personalized choices as to how they engage with us and will let our members choose to say, ‘So long’ to the long paper receipts at checkout.”
The digital receipt opt-in process includes enrolling in ExtraCare if customers are not already members. They can do so at the front register by asking an employee.
Once enrolled, ExtraCare members will have all receipts delivered digitally via email. Members will continue to receive exclusive benefits, personalized savings offers, available ExtraBucks Rewards and more, which can be redeemed in-store by using a smartphone, tablet or computer, and then selecting the “send to card” button found next to each offer.
Additionally, all personal preferences are saved for future transactions. Customers will always be able to specifically request a paper copy of their receipt at the time of the transaction if they would like to receive one.
ExtraBucks rewards and special offers are also available through the CVS app, making it easy for customers to go paperless, without having to worry about losing or forgetting paper rewards and coupons or missing out on opportunities to save.
ExtraCare Rewards is the longest-running loyalty program in the drug store space with a 15-year history of providing rewards to members.