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Rite Aid introduces wellness+ with Plenti

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Rite Aid on Monday rolled out wellness+ with Plenti, an expansion of its wellness+ loyalty program that includes the benefits of the Plenti coalition rewards program that the drug chain joined earlier this year.

Wellness+ with Plenti members can use a single card to earn and redeem points for purchases at all of the participating companies, which include American Express (the operator of the program), Macy’s, ExxonMobil, AT&T, Nationwide, Direct Energy, Hulu and Enterprise Rent-A-Car.

Plans call for wellness+ with Plenti to be supported by a national television, radio, circular and digital advertising campaign, slated to get under way later this month.

Above is an online video that Rite Aid has posted to introduce the program to customers and give them a quick rundown of it enhances the benefits of its successful wellness+ program, which has over 25 million active members.


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