CAMP HILL, Pa. — Rite Aid Corp. has kicked off an in-store fundraising campaign for Children’s Miracle Network Hospitals.

The drug chain said Monday that through May 6, customers will be encouraged to support their local children’s hospital by buying $1 paper Miracle Balloon. In return, they will get $7 in coupon offers for select products sold at Rite Aid.

Chainwide, Rite Aid associates also will be raising money for their local Children’s Miracle Network Hospital during the company’s annual Miracle Balloon campaign.

Ken Martindale

The 2017 effort marks Rite Aid’s 23rd year of fundraising for the organization, which helps provide pediatric equipment, treatments, research, therapy programs and charitable care benefiting sick and injured kids.

“For nearly 25 years, Rite Aid has been a proud sponsor of Children’s Miracle Network Hospitals,” Ken Martindale, CEO of stores and president at Rite Aid, said in a statement. “Thanks to the tremendous efforts of our associates to raise funds during the campaign and the generosity of our customers and supplier partners, we’re able to bring our core value of being a caring neighbor to life, helping to make miracles happen for children being treated at the 95 hospitals we support across the country,” stated Martindale, who’s also president of The Rite Aid Foundation.

Since becoming a Children’s Miracle Network Hospitals partner in 1994, Rite Aid has raised almost $81 million, including $6 million in 2016, making the drug chain the organization’s sixth-largest corporate partner. In addition to selling Miracle Balloons, Rite Aid associates host a range of special fundraisers such as motorcycle rides, golf and fishing tournaments, plant and flower sales and car washes.

“We’re thrilled our long-time partner, Rite Aid, is kicking off their annual fundraising campaign during Children’s Hospitals Week, a new initiative dedicated to shining a light on the importance of children’s hospitals and how donations help kids get the best care when they need it,” commented John Lauck, Children’s Miracle Network Hospitals president and chief executive officer. “We are so grateful for Rite Aid’s continued support and applaud their unwavering commitment to improve the lives of the sick and injured children.”