SAN FRANCISCO — Range­Me, an online platform that streamlines new item discovery between consumer products suppliers and retailers, is teaming up with Rite Aid Corp. in a major initiative to scale product innovation efforts.

Rite Aid’s category buying teams will now have the access to efficiently source trending consumer-ready products faster than ever before, “in support of Rite Aid’s commitment to innovation,” RangeMe notes.

RangeMe says it is changing the way retailers and product suppliers do business by giving buyers an efficient way to discover innovative new products and manage the inbound product submission process.

For instance, the company gives suppliers increased control over the marketing of their products and greater access to retail buyers. In the past year alone, RangeMe has grown to more than 70,000 suppliers and over 250,000 active ­products.

“We strive to provide a tremendous in-store experience for our customers, and that starts with our product offerings,” says Bill Bergin, group vice president of health and beauty at Rite Aid. “With RangeMe, we can now scale our discovery efforts and continue to source products that are unique and meaningful for our customers.”