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Rite Aid Wellness Store continues to stand out

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Rite Aid has shown a deft hand in rolling out its Wellness Store format. Case in point: the Rite Aid store on Route 70 in Toms River, N.J.

The store — also the site of one of the newest RediClinics — neatly blends some of the best elements of the Wellness format, which has served as a launching pad for new merchandising concepts. Rite Aid executives have said that by taking a modular approach with Wellness remodels, they’re able to come up with an easy-to-shop store layout with an engaging mix that fits the store’s space and customer base.

The Toms River store features an enhanced beauty department with a nail bar, makeup brands not typically found in a drug store, and a station where customers can test beauty products and consult with a beauty adviser.

Another hallmark of the store, located amid a tract of senior housing developments, is its the pharmacy area. As in all Wellness locations, a path leads from the front entrance of the store straight to the pharmacy, which offers expanded clinical services, such as immunizations and medication consultations. The pharmacy also is situated next to the new RediClinic, which provides care for a range of common ailments and offers health screenings and tests, and an enhanced OTC department with informational displays that help customers select products based on their symptoms or condition.

Also nearby is a GNC store-within-a-store housing a range of dietary supplements, vitamins and nutritional products. A Wellness Ambassador associate is available as well to help connect customers with information on products and services or help them meet with a pharmacist.

Other highlights of the store include a dedicated men’s grooming display; a smoking cessation display spotlighting Rite Aid’s Quit For You program; a “Ready To Go” refrigerated kiosk with milk, eggs, yogurt and juice; a selection of natural, organic and gluten-free foods; a home health care section; and a stand-alone cold display with fitness drinks.

Rite Aid now has more than 2,300 Wellness locations, accounting for over half of its 4,500-plus stores.


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