Canada’s largest drug chain said that starting on Saturday, Sept. 9, its stores will accept donations from customers to help fund local women’s health organizations. The four-week Shoppers Love. You. campaign, the 16th annual, aims to raise $3.6 million.
To make a donation in Shoppers Drug Mart stores, customers can buy and personalize a “Growing Women’s Health” icon, a “leaf” for a loonie, a “butterfly” for $5, an “apple” for $10 and a “bird” for $50. The icons are displayed on the Growing Women’s Health Tree in all participating stores.
Shoppers Drug Mart locations will partner with a charity in their local community to provide direct funding, resources and programming to meet the health needs of women. Associate-owners at each store select a local women’s health group to benefit from the funds donated by customers and employees, with 100% of customer donations remaining in the community.
Over the last year, the program has supported more than 500 women’s health charities in cities and towns across Canada, according to Shoppers Drug Mart.
“The response to the Growing Women’s Health campaign is always so positive because donors know the funds raised stay in their own community to provide direct support to local women’s health organizations,” Lisa Gibbs, director of community investment at Shoppers Drug Mart, said in a statement. “Over the past 15 years, we’ve donated close to $32.3 million, thanks to the generosity of our patients, customers and employees.”
This year, the Growing Women’s Health campaign fundraising began early with a Beauty Gala on Aug. 12, Shoppers Drug Mart said. For $10, customers were treated to a makeover and skin consultation. They also could redeem $5 from each ticket toward any cosmetic purchase made at the event. The remaining $5, and 100% of all incremental donations, went to a community-based women’s health program. Overall, more than $510,000 was raised to support local women’s health charities, the company reported.