Procter & Gamble Co. this month is rolling out new packaging for its Align probiotic that includes the product's new money-back guarantee.


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Align's new packaging to feature money-back guarantee

January 6th, 2010

CINCINNATI – Procter & Gamble Co. this month is rolling out new packaging for its Align probiotic that includes the product's new money-back guarantee.

The consumer products giant also said that next month its P&G BrandSavers coupon book will feature a high-value coupon for money off an Align purchase. P&G also offered such a coupon in December, when it announced the money-back guarantee. 

Under the guarantee, consumers not satisfied with their purchase of Align can get 100% of their money back within 60 days of the original purchase date, according to P&G. For the refund, they would need to submit the UPC from the Align product, the original cash-register receipt with the purchase price circled and a note card or slip of paper that has their name and mailing address. Details of the guarantee are at www.AlignGI.com/refund

Introduced last spring, the Align probiotic supplement is designed to help restore the natural balance in the digestive system and manage occasional digestive upsets. It contains Bifantis (Bifidobacterium infantis 35624), a natural, patented probiotic strain, or "healthy bacteria," which helps to alleviate the effects of digestive imbalance.

"By offering a money-back guarantee, we're telling consumers there's no financial risk in trying Align, only the chance that they might finally find a digestive health solution that works," Align brand manager Tom Kuhn stated when P&G unveiled the guarantee last month. 

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