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Week of Mon, Mar 15th, 2010

Teva to acquire Germany's ratiopharm

Teva Pharmaceutical Industries Ltd. plans to acquire ratiopharm, Germany's second-largest generic drug maker and the sixth-largest generics company worldwide, in a deal valued at 3.6 billion euros ($5.1 billion).

Middlebrook expands physician access to Moxatag samples

MiddleBrook Pharmaceuticals Inc. is expanding its IncreaseRx promotion program for Moxatag amoxicillin extended-release tablets.

P&G expands 'Future Friendly' conservation initiative

Procter & Gamble Co. is ramping up its "Future Friendly" environmental responsibility and consumer education program with a broader media and marketing campaign.

Nipro wraps up acquisition of Home Diagnostics

Nipro Corp. has completed its acquisition of diabetes testing supplier Home Diagnostics Inc.

XenaCare's Cobroxin to hit shelves at Walgreens

Over-the-counter pain reliever Cobroxin, designed for moderate to severe chronic pain, is slated to become available at Walgreens stores nationwide May 1.

Campaign kicks off for new U by Kotex feminine care line

Kimberly-Clark Corp. has unveiled U by Kotex, a new feminine care line that the company said sports bold new packaging and product designs that will make women feel more confident about discussing feminine health.

Crest Pro-Health Sensitive Shield makes debut

Crest has expanded its Pro-Health product roster with Pro-Health Sensitive Shield, a new line designed to provide more comprehensive oral care while also protecting against teeth sensitivity.

Former Schering execs become Bausch+Lomb chairman, CEO

Fred Hassan has been named as chairman and Brent Saunders as chief executive officer at Bausch+Lomb.

Old Spice rolls out Fresh Collection

Procter & Gamble's Old Spice has introduced the Fresh Collection, a line of antiperspirant/deodorants billed as giving men "the chance to smell like some of the freshest places on earth."

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