Supplier News Breaks Archives
Old Spice rolls out Fresh Collection
March 15th, 2010
CINCINNATI – Procter & Gamble's Old Spice has introduced the Fresh Collection, a line of antiperspirant/deodorants billed as giving men "the chance to smell like some of the freshest places on earth."
P&G said Monday the Fresh Collection is inspired by four well-known lands from across the globe, each one containing "scent notes" familiar to that location: Fiji (smells like palm trees, sunshine and freedom), Matterhorn (smells like ice, wind and freedom),
Cyprus (smells like limes, an ocean breeze and freedom) and Denali (smells like wilderness, open air and freedom).
"The Fresh Collection will change the way a lot of people think about Old Spice," James Moorhead, Old Spice deodorant brand manager, said in a statement. "The scents are clean and fresh and are specifically designed for guys who want to avoid scents that are too strong or too musky."
The Old Spice Fresh Collection is available now at a suggested retail price of $4.29 for a 2.6 oz stick.