VEET has expanded its depilatory line with its new Suprem'Essence product, which aims to "add luxury to at-home hair removal."


VEET, Suprem'Essence, depilatory, hair removal, Reckitt Benckiser, Ashwini Dumaswala, Stephen Hewitt








































































































































































































































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VEET Suprem'Essence brings more 'luxury' to hair removal

April 14th, 2010

PARSIPPANY, N.J. – VEET has expanded its depilatory line with its new Suprem'Essence product, which aims to "add luxury to at-home hair removal."

The Reckitt Benckiser brand said the innovative formulation, with essential oils and a new rose scent, features improved smell and removes unwanted hair in just three minutes for results that last up to twice as long as shaving.

Shipped this month, Suprem'Essence comes in a gel cream tube, pump or spray and is available at drug stores and other mass retailers nationwide, including CVS, Walgreens, Rite Aid, Target, Walmart and Kmart.

"Women can trust VEET to provide them not only with the ultimate in at-home hair removal, but also the spontaneity and freedom from inhibition that razors can't provide," VEET senior brand manager Ashwini Dumaswala said in a statement. "Adding the new rose scent to the VEET experience is a benefit we are proud to provide."

According to VEET, the brand's products are the result of intensive and innovative research and development in product application, technology, fragrance and skin care. "The consumers have spoken, and we are proud to have enhanced a terrific product with improved smell," commented Dr. Stephen Hewitt, skin expert at VEET. "We'll never stop trying to help women look and feel their most beautiful."

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