Bausch & Lomb is rolling its new Soothe Xtra Hydration lubricant eye drops in the United States.


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Bausch & Lomb introduces Soothe Xtra Hydration

May 4th, 2010

MADISON, N.J. – Bausch & Lomb is rolling its new Soothe Xtra Hydration lubricant eye drops in the United States.

The company said Tuesday that the product, for aqueous-deficient dry eye therapy, will be available at major retailers this month.

Soothe Xtra Hydration is designed to moisturize and restore the deficient aqueous and mucin layers of the tear film to provide lasting hydration and comfort, according to Bausch & Lomb.

Bausch & Lomb noted that Soothe Xtra Hydration builds on the success of its Soothe XP Xtra Protection formula and provides a comprehensive over-the-counter portfolio for patients with dry eyes. For evaporative dry eye, Soothe XP Xtra Protection re-establishes the lipid layer of the tear film to provide up to eight hours of relief, the company said.

Bausch & Lomb added that the Soothe portfolio is now aligned with the most recent international Dry Eye Workshop (DEWS) sponsored by the Tear Film & Ocular Surface Society. DEWS created a new definition of dry eye and helped develop two major classifications of dry eye: aqueous-deficient dry eye and evaporative dry eye, the company said.

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