Supplier News Breaks Archives
STRIDE Femme leak-protection panties hit drug stores
May 25th, 2010
NEW YORK – Berkshire Axis Innovations Inc. has begun rolling out its STRIDE Femme panties with leak protection in drug store chains.
The company, which said STRIDE Femme is the first underwear collection with patented technology built into the panty's liner to offer discreet light leak protection, is now offering the product through Duane Reade stores across New York City; Med-X, May's and Drug Warehouse stores in Tulsa, Okla.; and USA Drug stores in Arkansas, Mississippi, Missouri and Tennessee.
Plans also call for the product to soon become available at Kinney Drugs locations in upstate New York and Vermont as well as at Bartell Drugs stores in Seattle and other locations in Washington state.
The machine-washable panties feature patented OQUOS multilayer fabric technology, which is designed to wick away and absorb up to an ounce of moisture, as well as naturally deodorize. The company said the inner liner is leakproof and breathable to protect the most stylish outfits from "accidents."
The STRIDE Femme line includes five styles, ranging from a Seamless panty to a Lacy Thong, with prices running from $19.99 to $29.99.
The Seamless panty is now available in drug stores, while the complete collection is available at StrideEveryday.com. Free of seams, waistband or leg elastic, the Seamless panty is STRIDE Femme's most popular offering, providing discreet protection from light leaks — eliminating both pantiliners and panty lines.
"Research shows that one in three women experience light bladder leaks," STRIDE Femme founder and president Wendy Spencer said in a statement. "Whether it's a new mom looking for a cost-effective solution that helps her feel like a woman again, or an avid runner looking for comfortable protection while she's on the treadmill, STRIDE Femme offers a range of solutions for all kinds of women."
Spencer added that STRIDE Femme panties are also environmentally responsible and wallet-friendly. "Our research shows that STRIDE Femme can save women more than $125 per year, compared to daily disposable pantiliner usage," she explained. "They can also help reduce the billions of disposable pads and pantiliners sent to landfill every year."