Supplier News Breaks Archives
Stiefel launches MaxClarity acne system
July 28th, 2010
RESEARCH TRIANGLE PARK, N.C. – Stiefel Laboratories Inc. has introduced the MaxClarity System, an over-the-counter acne regimen, to consumers in the United States.
Stiefel said Tuesday that MaxClarity employs VersaFoam technology, which enables two proven acne-fighting ingredients — benzoyl peroxide and salicylic acid — to penetrate the skin quickly and attack acne at the source before it becomes a pimple.
The three-pronged system encompasses the following items:
• MaxClarity Foam Deep Cleanser: A wash-off foam with 2.5% benzoyl peroxide that cleans and treats acne on the face, chest and back.
• MaxClarity Foam Advanced Acne Treatment: An invisible, leave-on foam with 2.5% benzoyl peroxide that dries quickly and fights acne during the day.
• MaxClarity Foam Rejuvenating Toner: A leave-on foam with 0.5% salicylic acid that exfoliates dead skin cells to reveal a healthier, glowing complexion.
"The science behind this three-part foam acne treatment system leverages Stiefel's 163 years of expertise in dermatology," commented Bill Humphries, president of Stiefel, a GlaxoSmithKline company. "MaxClarity was developed with valuable input from dermatologists. That's why if for any reason a consumer doesn't respond to this treatment, we encourage them to visit their dermatologist."
Stiefel noted that in a recent clinical trial, two-thirds of users experienced clinically significant improvement in their acne in one week, and 80% of users experienced clinically significant improvement in four weeks, with little to no irritation or redness.
"Many of my patients have seen prompt improvement in their acne, some as early as the first week," stated Lawrence Green, M.D., a board-certified dermatologist and the clinical investigator for MaxClarity.
The company added that MaxClarity is being supported online and through commercials running on national cable networks.