Reckitt Benckiser's VEET depilatory brand has launched the "Get Your VEET On Challenge," in which consumers are encouraged to try the new VEET Suprem'Essence products for a weekend and share their experiences for a chance to win prizes.


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VEET campaign aims to spur customer trials

July 26th, 2010

PARSIPPANY, N.J. – Reckitt Benckiser's VEET depilatory brand has launched the "Get Your VEET On Challenge," in which consumers are encouraged to try the new VEET Suprem'Essence products for a weekend and share their experiences for a chance to win prizes.

The challenge, which is accessible through the VEET Facebook page located at www.Facebook.com/VEET, runs through Sept. 28. During that time, consumers can log on to register, receive coupons and find links to upload video, text and photos of their experiences with VEET Suprem'Essence.

The VEET Suprem'Essence line features a new velvet rose fragrance and essential oils, and according to the company, more women agreed that VEET Suprem'Essence Spray On Hair Removal Cream smelled better than a leading competing product in a double-blind study of 305 women who tried both items.

Reckitt Benckiser said Get Your VEET On is the brand's way of highlighting innovation in the hair removal category while rewarding loyal consumers and first-time users. In addition, for each person that clicks to "like" the VEET page on Facebook, the brand will make a $5 donation to Girl Up, an initiative of the United Nations Foundation dedicated to helping the world's hardest-to-reach adolescent girls.

Entrants to the challenge who vote on their favorite of the user submissions will automatically be entered in a weekly sweepstakes to win an Apple iPod Nano digital media player. At the end of the campaign, the VEET fan with the highest number of votes will win the grand prize of weekend getaway to New York City, Los Angeles, Las Vegas or Miami.

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