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Week of Mon, Aug 2nd, 2010

Eli Lilly takes aim at diabetes

Eli Lilly and Co. this weekend is participating in an event hosted by the American Diabetes Association (ADA) to help raise awareness among African-Americans about the need to better manage diabetes.

Dr. Fresh taps social media to promote Binaca

Dr. Fresh Inc. has found success using social media channels to promote its Binaca breath freshener brand.

Redbox to deploy DVD kiosks at CVS stores

Redbox Automated Retail plans to roll out automated redbox DVD rental kiosks at CVS/pharmacy locations nationwide.

Victory closes acquisition of MiddleBrook

Victory Pharma Inc. has completed the acquisition of substantially all of the assets of MiddleBrook Pharmaceuticals Inc.

Former Actavis CEO to join Watson

Sigurdur Oli Olafsson, formerly chief executive officer of Actavis Group, is joining Watson Pharmaceuticals as executive vice president of global generics.

Tiger Balm offers in-store savings at CVS, Walgreens

Prince of Peace Enterprises Inc., the United States distributor for all Tiger Balm products, has begun offering special in-store promotional discounts at CVS and Walgreens drug stores.

AmerisourceBergen exec gets promoted

AmerisourceBergen Corp. has promoted Barbara Brungess to vice president of corporate and investor relations.

Watson promotes global operations executive

Watson Pharmaceuticals has promoted Robert Stewart to executive vice president of global operations.

Merz cleared to market Xeomin

Merz Pharmaceuticals has received Food and Drug Administration approval for Xeomin (incobotulinumtoxinA), a botulinum toxin type A for the treatment of adults with cervical dystonia or blepharospasm.

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