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Bausch & Lomb promo marks launch of Biotrue
August 9th, 2010
ROCHESTER, N.Y. – This weekend, Bausch & Lomb is offering free admission to some of the nation's top visually inspiring attractions to mark the launch of Biotrue, its latest lens care product.
The vision care company said Monday that it has teamed up with journalist and world traveler Lisa Ling to challenge Americans to find visual inspiration in their surroundings. To that end, it will offer free admission on Friday, Aug. 13, to visitors at the Aquarium of the Bay in San Francisco with an unobstructed view of the Golden Gate Bridge, the Space Needle in Seattle and the John Hancock Observatory in Chicago, as well as free ferry tickets to view the Statue of Liberty in New York City.
According to Bausch & Lomb, Biotrue is the only lens care solution that unites three bio-inspired innovations. The multipurpose solution has a lubricant found naturally in the eyes, matches the pH of healthy tears and keeps certain beneficial tear proteins active. It comes in a clear bottle that allows users to track how much solution remains.
"Just as we sought inspiration from the eye in developing Biotrue, we are encouraging consumers to embrace visual inspiration and recognize the importance of healthy lens care," Lisa VanDeMark, vice president of brand marketing for U.S. vision care at Bausch & Lomb, said in a statement
Bausch & Lomb also is launching the Inspiration In Your Eyes contest, which invites consumers to share a story about the U.S. location most visually inspiring to them. The grand prize winner will receive an all-expenses-paid trip for two to one of the top 10 most visually inspiring places in the United States. Consumers can visit www.facebook.com/biotrue to enter.
"My work as a journalist has afforded me the opportunity to travel to some of the most visually inspiring sites in the world," commented Ling, global traveler and host of National Geographic's "Ultimate Explorer" program. "I am thrilled to be a part of the Biotrue brand initiative to encourage Americans to find visual inspiration by exposing them to breathtaking imagery at some of the finest attractions in our country."
Bausch& Lomb said it commissioned a survey in partnership with "Best Places" expert Bert Sperling to rank and identify the most visually inspiring sites in the United States. The survey revealed the top 10 visually inspiring sites to be the Grand Canyon (Arizona), Yellowstone National Park (Wyoming), Great Smoky Mountains National Park (Tennessee), Statue of Liberty (New York), Golden Gate Bridge (California), Glacier National Park (Montana), Waimea Canyon (Kauai, Hawaii), Columbia River Gorge (Oregon), Garden of the Gods (Colorado) and Glacier Bay National Park (Alaska).