Supplier News Breaks Archives
Energizer moves to one global ad agency
August 17th, 2010
LOS ANGELES – Energizer Holdings has named TBWA Worldwide as its single global agency network for the Energizer and Eveready brands.
Plans call for TBWA Worldwide to be responsible for all of the creative global advertising activities for Energizer Household Products, engaging its regional network to ensure that global strategy incorporates local market sensibilities, the agency said Tuesday.
Previously, Energizer Household Products was served by two agencies: TBWA\Chiat\Day in North America and DDB in other parts of the world. The alignment with the TBWA Worldwide network is aimed at providing greater cohesion and consistency to the Energizer creative presence worldwide.
"The appointment of TBWA Worldwide as our global agency network represents the next logical step in the evolution of our global brand positioning," commented Jeff Ziminski, global chief marketing officer for Energizer Household Products. "Through this appointment we are building a new, powerful agency team capable of reaching consumers in ground-breaking, creative ways to drive brand preference and purchase intent for the Energizer and Eveready brands globally."
The move to one global agency network is expected to bolster the global portable power brand in the eyes of consumers worldwide, the agency reported.
TBWA\Chiat\Day has been working with Energizer in the U.S. marketplace since 1989 and is responsible for popularizing the Energizer Bunny and creating the "Keeps Going and Going and ..." tagline.
"Our relationship with Energizer in the U.S. has proven to be a great experience, and we are excited to expand our relationship with Energizer globally," stated Tom Carroll, president and chief executive of TBWA Worldwide. "They are an industry leader in innovation and technology on all levels, and we are honored to have the opportunity to impact their business in a meaningful way."