Supplier News Breaks Archives
Campaign to promote IntelliGender baby gender test
August 23rd, 2010
BOCA RATON, Fla. – IntelliGender has retained TransMedia Group to conduct a national campaign to publicize its Gender Prediction Test for expecting parents.
According to TransMedia, the campaign will spotlight the Gender Prediction Test as a fun product that can "bridge the curiosity gap between conception and sonogram."
Plano, Texas-based IntelliGender's Gender Prediction Test is a simple urine test that is designed to provide immediate gender results within minutes, indicating the baby's gender via an easy-to-read color match: green for boy and orange for girl. IntelliGender uses first morning urine and a proprietary mix of chemicals that reacts with a combination of hormones to indicate the gender.
"Our publicity will focus on promoting IntelliGender as a fun prebirth experience for expectant mothers who just can't wait to know," commented Allison McCormick, public relations manager at TransMedia Group. "Their unique product appeals to the millions of women who are so excited to be pregnant and are searching for any possible clues about their future bundle of joy. Rather than having to wait until 20 weeks to find out with an ultrasound, moms-to-be can take the test as early as 10 weeks into their pregnancy."
Currently, IntelliGender is available at such chain drug retailers as Walgreens, CVS, Rite Aid, USA Drug, Target, Hy-Vee and H.E. Butt as well as through the IntelliGender web site.
"We feel that TransMedia Group is the perfect PR firm to represent our innovative product based on their success in helping to make brands such as Celsius and Rexall Sundown household names," stated Teresa Garland, co-founder of IntelliGender, who started the company with co-founder Rebecca Griffin in 2006 after a discussion regarding the frustrations of waiting to know.
The Gender Prediction Test carries a retail price of $34.95.