Supplier News Breaks Archives
Maybelline, CVS team up for 'Makeup Artist' contest
September 8th, 2010
NEW YORK – This fall, Maybelline New York, the official makeup sponsor of Mercedes-Benz Fashion Week New York, and CVS/pharmacy are partnering for the "Be a Sensational Makeup Artist" contest.
Asked if they can "recreate a runway look with cosmetics from your local drugstore," consumers can enter the Be a Sensational Makeup Artist contest by visiting besensationalandwin.com from Sept. 1st to Oct. 15 and submitting a video of themselves creating a makeup look with Maybelline New York cosmetics, the makeup company said Wednesday.
The contest will be judged by a panel of beauty experts, including renowned Maybelline New York makeup artists as well as executives from Maybelline New York. The judges will select five finalists — dubbed "The Fashion Five" — while the public will pick the grand prize winner.
The winner's makeup look will be showcased in the February 2011 issue of a top beauty/fashion magazine. The winner will also receive a trip for two to New York City, a professional makeup artist kit full of Maybelline products, a CVS/pharmacy gift bag and the chance to assist Maybelline New York's Global Consulting Makeup Artist backstage at Mercedes-Benz Fashion Week in New York.
During September, Maybelline New York will support the contest through prominent in-store displays in more than 3,000 CVS/pharmacy locations nationwide featuring Color Sensational Lipcolor and ExpertWear Eyeshadow.
"Maybelline New York is thrilled to be partnering with CVS/pharmacy on another Be Sensational program this fall," commented Steve Lutz, senior vice president of sales for Maybelline New York-Garnier. "There are so many talented and aspiring makeup artists out there waiting for their big break. As the official makeup sponsor of Mercedes-Benz Fashion Week in New York, we are thrilled to make someone's dreams come true by letting them showcase their talents at this premiere beauty and fashion event."
Interested participants can also enter live at the Maybelline New York & CVS/pharmacy Beauty and Fashion Retreat from Sept. 11 to 16 in New York City. Consumers will be able to upload videos at a designated "Be Sensational" computer kiosk as well as receive complimentary makeup touch-ups, personalized consultation cards and coupons for Maybelline New York products at CVS/pharmacy.
Online voting for The Fashion Five takes place from Oct. 20 to Nov. 7. Voters will be automatically entered to win numerous prizes, including an all-expense paid trip for two to New York City, two tickets to a show at Mercedes-Benz Fashion Week in New York, a beauty makeover for them and their guest, as well as two CVS/pharmacy gift bags valued at $50.