Supplier News Breaks Archives
Purdue Pharma taps Twitter to combat pharmacy crime
September 21st, 2010
STAMFORD, Conn. – Purdue Pharma is leveraging the social media service Twitter to launch a new pharmacy crime prevention tool.
The pharmaceutical maker said Tuesday that at Twitter.com/rxpatrol, pharmacy staff, law enforcement officials and loss prevention personnel can follow updates about pharmacy robberies, burglaries and potential threats in their area and nationwide.
The tweets provide safety and security tips for pharmacy staff to help them better protect customers and their businesses. Followers also receive notices for reward offers that are funded through Purdue's partnership with CrimeStoppers and other local anti-crime organizations.
According to Purdue Pharma, the tweets give specific information on robberies and burglaries, including the exact location of the incident, a description of the suspect and any pertinent information that could lead to the suspect's capture. All information is verified with the local law enforcement before it is released. All tweets direct followers to the incident number in the RxPATROL database so that they easily may find additional information, including pictures and video of suspects.
Purdue Pharma developed RxPATROL (Rx Pattern Analysis Tracking Robberies & Other Losses) in 2003 as a collaborative effort of the pharmaceutical industry, pharmacists and law enforcement to collect, collate, analyze and disseminate information on pharmacy theft. In 2005, Purdue partnered with Crime Stoppers and affiliated local anti-crime programs nationwide to offer rewards for information that can lead to the arrest of pharmacy robbery suspects.
The RxPATROL Program tracks and analyzes reports of pharmacy crime across the United States and posts key crime-related information on its web site, www.rxpatrol.org. The program also issues alerts and updates via e-mail to registered users in the pharmacy and law enforcement communities.
However, since many pharmacists do not have Internet access during working hours but do have access to cell phones, RxPATROL is now using Twitter to instantly deliver pharmacy crime updates and tips to followers via their cell phones. RxPATROL's Twitter followers receive timely pharmacy crime information that is often not reported by the media, according to Purdue Pharma.
"Pharmacy crime is a problem in many communities," commented Capt. Richard Conklin, RxPATROL program coordinator. "RxPATROL is using new communication vehicles to help pharmacy staff and law enforcement fight pharmacy crime."