Variant Products Ltd. said has begun selling its handheld VitaCarry Power Pill Grinder.

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Walmart carries Power Pill Grinder online

September 20th, 2010

ROCHESTER, N.Y. – Variant Products Ltd. said has begun selling its handheld VitaCarry Power Pill Grinder.

The Rochester, N.Y.-based company, which designs and manufactures a line of medication adherence products, said the move continues its growing retail distribution of the product at pharmacy operators. Other drug retailers carrying the Power Pill Grinder include Kinney Drug, Wegmans Food Markets and Spartan Stores.

According to Variant, the Power Pill Grinder is targeted at those with concerns about dysphagia, or difficulty swallowing, who include senior citizens, children and even pets. The company reports on its web site that more than 12% of the population over age 65 is clinically diagnosed with dysphagia.

People who struggle with this issue, especially when having to take large pills, often crush or grind their medications or supplements, and the Power Pill Grinder offers an alternative to traditional manual crushers, the company said. Users simply press a button on the handheld device, and sharp cutting gears tear through even the toughest powder-based pills (the unit isn't to be used for hard-coated, gel or time-release pills or capsules). The pill grinder also features a removable assembly to facilitate cleanup — simply rinse or put in the dishwasher.

Variant adds that since the Power Pill Grinder's launch at the start of the year, the product has been enthusiastically embraced across a wide scope of retailers, including pharmacies, specialty catalogs and online boutiques.

"Today's consumers shop online, through catalogs and in stores. To be successful, we must support all of these venues. Our [retail] customers seem to like the fact that we are continually innovating and using technology in a category largely unchallenged for many years," stated Variant president Christopher Gardner. "But what they really like is that the item sells well."