Pfizer Consumer Healthcare, the maker of Advil pain relief products, has kicked off a campaign to encourage Americans to clean out their medicine cabinets and properly dispose of unwanted, expired and recalled products.


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Pfizer offers free Advil in medicine cabinet cleanout push

October 5th, 2010

MADISON, N.J. – Pfizer Consumer Healthcare, the maker of Advil pain relief products, has kicked off a campaign to encourage Americans to clean out their medicine cabinets and properly dispose of unwanted, expired and recalled products.

To spur consumers to replenish their medicine cabinets, Pfizer said Monday that it's providing a coupon for a free bottle of Advil to the first 500,000 eligible people who register online. Consumers can register for a coupon for a free bottle by visiting www.MedicineCabinetSafety.com.

Pfizer said it's also partnering with Suzy Cohen, author of "The 24-Hour Pharmacist," to offer tips on medicine cabinet safety. The pharmaceutical company noted that a recent poll shows that nearly half of Americans don't always look at the expiration date on over-the-counter medications before taking them.

"This campaign encourages people to take a few simple steps to help ensure the safety of everyone in their household. We all need to de-clutter and clean out our medicine cabinets," comments Dr. Cohen.

The campaign, which comes in the wake of key legislation on safe medication disposal, also highlighted five medicine cabinet safety tips for consumers:

• Clean out regularly. Make sure you schedule a medicine cabinet cleanout every six months.

• Check expiration dates. Examine the expiration dates of all of the products in your medicine cabinet, including makeup and sunscreen.

• Check for recalled products. Visit the Food and Drug Administration web site (www.fda.gov) or call the FDA at (888) 463-6332 to learn about recalled products and find out if you have any in your medicine cabinet.

• Store properly. Keep products in your medicine cabinet stored in a secure area with controlled room temperature and out of the reach of children.

• Dispose properly. When disposing of unwanted, expired or recalled products in your medicine cabinet, take precautions to ensure that you protect children, pets and the environment from potentially negative effects. Don't pour any medicines down a sink, toilet or storm drain. For more information on proper and safe drug disposal, ask your pharmacist or go to www.fda.gov and search for "disposal."

Advil ibuprofen pain reliever is one of the top five selling over-the-counter brands in the United States, according to Pfizer. Other Advil products include Children's Advil, Advil PM, Advil Cold & Sinus, Advil Allergy Sinus and Advil Congestion Relief.

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