Supplier News Breaks Archives
ScarAway gains momentum at Walgreens
October 11th, 2010
LOS ANGELES – ScarAway Silicone Scar Sheets have seen a solid customer response at Walgreens, where the product has become the No. 2 seller in the scar reduction and prevention category after just four months on the shelf, according to ScarAway.
The brand, manufactured and distributed by Mitchell-Vance Laboratories, based in Guilford, Conn., said this week that Walgreens has seen a concurrent gain in sales in the first aid/scar treatment category and counts ScarAway as a factor behind that growth.
"Now that there is a convenient, effective at-home product, consumers who were once resigned to living with scars are opting to do something about them," commented Jessica Rowen, ScarAway's founder and chief executive officer. "It is our commitment not only to bring this solution to market, but also to educate and build awareness through an aggressive national magazine ad campaign, public relations and an ongoing dialogue with our customers.”
ScarAway reported that its ads have appeared in major women's magazines, including Glamour, Redbook, Woman's Day, Shape, Working Mother and Latina, and the brand has garnered the attention of magazines such as Prevention, Real Simple, Pilates Style and Woman's World, as well as television programs, including the popular show "The Doctors."
ScarAway is an over-the-counter treatment that is designed to shrink, flatten and fade hypertrophic (raised) and keloid scars, according to the company, which noted that such types of scars may result from surgical procedures, injuries or burns. Using clinically proven, patented Silon technology, the product also minimizes the formation of new scars and helps prevent abnormal scars from forming, the company noted. ScarAway can be used on any skin tone and on scars that are old or new, as soon as skin is healed. A softening of the scar may be felt in just days, with visible results in just weeks. Optimal results with the scar management product are achieved in about 12 weeks.
"The testimonials we receive on a daily basis are extremely positive," stated Rowen. "We're grateful to the many consumers who have shared their personal success stories with us, and we will continue to use their feedback to expand our product offerings."