Supplier News Breaks Archives
Spray from Rocasuba takes aim at bed bugs
October 14th, 2010
MASHPEE, Mass. – As public concern over the bed bug pandemic mounts, retailers have the chance to offer a new solution from Rocasuba: Stop Bugging Me! spray.
According to the company, Stop Bugging Me! safely kills and prevents bed bugs. Its formula is safe for people and pets, yet deadly on contact for bed bugs.
"This is a huge brand/product launch," commented Ray Wysocki, principal of Rocasuba's retail distribution partner, SRC Sales & Marketing.
Robert Trow, chief executive officer of Rocasuba, the company behind the highly successful RapidLash, said, "What we did for beauty we can do for pest control. Stop Bugging Me! is the right product at the right time for the mass market."
Stop Bugging Me! is a nontoxic, naturally derived, all-purpose insecticide that provides knockdown/kill broad-spectrum control, and even offers a pleasant botanical scent, Rocasuba reported. It is designed for use on mattresses, bedding, sofas, stuffed chairs, carpets and rugs.
Unlike toxic bed bug products, Stop Bugging Me! may be sprayed directly on beds and linens, where other toxin-based products can't be used.
"The bed bug pandemic has quickly become a front-page story across all markets, and we are proud to introduce Stop Bugging Me! as not only the lone product that kills and prevents bed bugs but the safest and most affordable as well," Trow and Wysocki said in a joint statement.
"We take a lot of pride in fixing serious problems for the consumer, and doing so with products that are efficacious, safe and affordable," stated Trow. "Stop Bugging Me! is yet another product that really works and will change the lives of those dealing with the enormous hassle and inconvenience of bed bugs."
Bed bugs have spread to all 50 states. They have been found in airplanes, office buildings, restaurants, gyms and stores as well as hotels. Infestations have led to Motel 6 and Hilton being sued, and to Bloomingdale's NikeTown, Hollister and Victoria's Secret stores in New York being temporarily shut.