Vaseline Petroleum Jelly has launched new packaging and expanded the line with a new rich moisturizing product.


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Vaseline unveils new packaging, new product

October 13th, 2010

ENGLEWOOD CLIFFS, N.J. – Vaseline Petroleum Jelly has launched new packaging and expanded the line with a new rich moisturizing product.

The Unilever brand said Tuesday that the new Vaseline packaging sports a convenient flip cap that makes the container easier to open and use with one hand.

In addition, the new Vaseline Petroleum Jelly Rich Conditioning Cocoa Butter is joining the Original Vaseline Petroleum Jelly and Vaseline Petroleum Jelly Baby on store shelves to "help keep people's skin visibly healthy," according to the company. All products are 100% pure petroleum jelly, triple-purified and work with skin to help rebuild moisture.

The newly designed pack and the New Rich Conditioning Cocoa Butter product are now in stores.

Original Vaseline Petroleum Jelly is available in a 1.75-ounce jar for $0.99, a 3.75-ounce jar for $1.85, a 7.5-ounce jar for $2.99 and a 13-ounce  jar for $3.29. Vaseline Petroleum Jelly Baby is available in a 13-ounce jar for $3.29, and Vaseline Petroleum Jelly Rich Conditioning Cocoa Butter comes in a 7.5-ounce jar $2.99.

Also, to celebrate the 140th anniversary of Vaseline Petroleum Jelly, the brand has kicked off an online campaign that asks consumers to share their favorite uses of the venerable product — inviting fans to "share how they flip for Vaseline Petroleum Jelly." 

Unilever said the "How Do You Flip for Vaseline Petroleum Jelly?" campaign will engage consumers through a newly launched Vaseline Facebook Community (www.facebook.com/vaseline) and Twitter page (www.twitter.com/vaselinebrand). The 140 ways that Vaseline likes best will be showcased in a video montage highlighting the jelly's versatility, and everyone who submits a tip will be entered for a chance to win a limited-edition jar of Vaseline Petroleum Jelly with Swarovski crystals.

Vaseline Petroleum Jelly was first discovered in 1859 by Robert Augustus Chesebrough, a 22-year old chemist from Brooklyn, N.Y. He introduced the product to the public in 1870 as Vaseline Petroleum Jelly.

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