Supplier News Breaks Archives
Centrum asks women to take more time for themselves
October 21st, 2010
MADISON, N.J. – Pfizer Inc.'s Centrum vitamin brand is encouraging women to stop and smell the roses in the wake of a survey finding that a lack of energy is taking its toll on their lifestyles.
The company said Wednesday that the Pfizer-commissioned survey of 2,000 U.S. adults shows that 73% of women say they don't have enough time in the day to do everything they would like.
With busy lifestyles and over-committed schedules leaving many women feeling run down, Centrum is taking the opportunity of the end of daylight savings time on Nov. 7 to invite women to pledge that extra hour toward an activity they enjoy or that is important to them by visiting LoveFeelingHealthy.com.
Because the poll indicates that three in four women feel their relationship with their loved one would benefit from a couple's retreat, Centrum will offer women who make the pledge a chance to win a getaway for two, among other prizes. In addition, a coupon can be downloaded for $3 off their next purchase of Centrum Women's or Centrum Men's to help achieve better health and energy to enjoy life.
"Our survey shows that women's lifestyles are suffering from lack of energy and time. We know that it's important for women to live healthy and well-balanced lifestyles so they can do all the activities on their to-do lists," comments Tiffany McLaud, franchise lead of dietary supplements. "Centrum, along with a healthy lifestyle, can help women find the energy to enjoy life to the fullest."
Gender-specific multivitamins like Centrum Women's, along with exercise and eating right, can help provide recommended amounts of vitamins and minerals needed each day to help women maintain their energy levels, according to the company. Centrum Women's is formulated with key nutrients to help meet a woman's nutritional needs, including B vitamins to help unlock energy and antioxidants that help support immune function, as well as biotin, beta-carotene, and vitamins A, C and E to help maintain healthy skin, hair and nails.