Supplier News Breaks Archives
P&G to kick off 'Have You Tried This Yet?' campaign
October 21st, 2010
CINCINNATI – Procter & Gamble Co. aims to spotlight on new and innovative items through its "Have You Tried This Yet?" campaign, which showcases original products designed to meet consumers' everyday needs.
P&G said Thursday that in a national survey of 1,000 U.S. women conducted in September, 48% said most of their daily stress occurs inside their homes, with more than half saying they often feel overwhelmed with all the responsibilities they face in caring for their loved ones, including shopping for all their family's needs.
Also, 73% of women said they are sometimes disappointed with their purchase of household products, noting that about 255 fail to live up to expectations. But 84% of respondents like to try innovative products they come across while shopping, and 96% reported they often seek products for less than $20 that can help with household needs.
"At P&G, we are committed to responding to our consumers' needs and providing straightforward solutions for everyday issues," Nataraj Iyer, associate marketing director of P&G's U.S. operations, said in a statement.
Fifty-one percent of women surveyed said they feel overwhelmed when shopping for family essentials. "The Have You Tried This Yet? initiative offers many of P&G's most innovative products, which can help moms conveniently meet their daily needs, as well as those of their families," Iyer stated.
P&G said Have You Tried This Yet? will be supported through a variety of consumer touch-points. On Oct. 31, the company plans to distribute a brandSAVER coupon booklet, with over $113 in savings on the campaign's featured products, in local newspapers nationwide.
And from Oct. 22 to 31, a free, interactive Have You Tried This Yet? Pop-Up experience will be open to the public in New York City. Located at 101 West 57th St., the Pop-Up will offer free demonstrations and product samples from brands such as Tide, Bounty, Pringles, Charmin, Febreze, CoverGirl and Olay, allowing consumers to see first-hand the innovations and value each product offers, P&G said. There's also a Have You Tried This Yet? web site at www.pgtryit.com.
The survey also found that 85% of women felt saving money is one of the most stressful things about being a mom, and 75% of moms consider it much harder to manage a household budget — more so than any other responsibility, including raising their children.
"In today's economic environment, family decision makers are looking for reliable, innovative products for less money," Kim Danger, founder of MommySavers.com and expert on moms living well for less, said in a statement from P&G. "The Have You Tried This Yet? products allow for shoppers to make wise purchasing decisions across multiple categories — from hygiene and beauty care to home goods and snacks — that make life that much better via their inventive user benefits and value."