Supplier News Breaks Archives
Purell reacquired by GOJO Industries
November 1st, 2010
AKRON, Ohio – GOJO Industries has purchased Purell from Johnson & Johnson Consumer Products Co. after having sold the hand sanitizer brand, which it launched, a half-dozen years ago.
GOJO said late last week that with the transaction, terms of which weren't disclosed, it once again has ownership of the Purell brand and "will build on its science-based innovations to drive consumer market growth in the hand sanitizer category."
The Akron, Ohio-based company said it invented Purell Instant Hand Sanitizer in 1988 for use in the foodservice and health care sectors in situations where people lacked access to soap and water. GOJO rolled out Purell to the consumer market in 1997, helping to establish the hand sanitizer product category.
In 2004, GOJO sold Purell to Warner-Lambert Co., a subsidiary of Pfizer Inc., and in 2006 Johnson & Johnson Consumer Cos. acquired the brand as part of the company's acquisition of Pfizer Consumer Healthcare in 2006.
GOJO noted that although it had sold off Purell, it continued to market the brand in professional settings such as health care, education and foodservice, where the company said Purell has driven significant, ongoing innovation and growth in the hand hygiene and skin care category.
"Good hand hygiene knows no boundaries," commented GOJO president Mark Lerner. "This transaction enables GOJO to expand the Purell product line to include effective hand hygiene solutions for every setting — at home, at work and on the go."
GOJO has introduced a steady stream of science- and insight-based innovations in professional markets, including advanced dispensing, packaging and formulation technology. Purell breakthroughs include formulas with advanced germ-killing efficacy and the world's first green-certified hand sanitizer, according to the company.
"Retailers can expect GOJO to introduce breakthrough innovation to the consumer market, just as it has in professional markets," stated GOJO chairman and chief executive officer Joe Kanfer. "GOJO has consistently led the industry by delivering new-to-the-world technology, furthering its position as the hand hygiene and skin care category leader."
Lerner pointed out that many scientific studies document the effectiveness of GOJO's products. "We will use our expertise to stimulate consumer demand for Purell and other hand sanitizing and specialized skin care products," he added. "We will innovate for consumers as we have in professional markets."