Supplier News Breaks Archives
Hershey unveils Ice Breakers Frost sugar-free mints
November 9th, 2010
HERSHEY, Pa. – The Hershey Co. has launched Ice Breakers Frost sugar-free mints, which the company bills as delivering "both taste and power for fresher breath."
Coated with a combination of xylitol, cooling and flavor crystals, the new Ice Breakers Frost mints come in two flavors: Wintercool and peppermint.
Hershey said Tuesday that the sugar-free Ice Breakers Frost mints expand on its Ice Breakers mints line, introduced in 1999 and currently available in coolmint, wintergreen, spearmint and cinnamon flavors.
"Ice Breakers Frost mints are designed for those who are looking for a strong mint but don't want to sacrifice taste. The mints feature the same great flavor of our core Ice Breakers mints, which is then frosted with a combination of xylitol, cooling and flavor crystals for a uniquely powerful taste and texture," commented Anna Lingeris, a spokeswoman for Ice Breakers Frost mints and The Hershey Co. "The result is a satisfying and powerfully cool taste experience."
Ice Breakers Frost mints are available now in 1.2-ounce containers at participating mass, grocery, drug store and specialty retailers.