Supplier News Breaks Archives
Rite Aid adds RelaxZen relaxation shots
November 8th, 2010
SHREWSBURY, N.J. – RelaxZen NIGHT functional relaxation beverages are now available at about 3,300 Rite Aid drug stores nationwide.
RelaxZen Inc. said this weekend that 2.5-ounce RelaxZen NIGHT bottles are being placed at the point-of-sale merchandise display at the checkout counters of the Rite Aid stores.
According to the Shrewsbury, N.J.-based supplier, RelaxZen products are uniquely formulated with natural herbs and vitamins, with its RelaxZen DAY beverage designed to reduce stress and increase focus and alertness and its RelaxZen NIGHT beverage intended to promote sound and restful sleep.
"With the addition of 3,000-plus Rite Aid locations, it really expands the opportunities for consumers to try our uniquely formulated RelaxZen NIGHT product," stated Brent Sonnek-Schmelz, "chief Zen" officer at RelaxZen Inc.
"The negative effects on health from a poor night's sleep are well-documented. According to the National Sleep Foundation, about 70 million people in the United States experience sleep-associated problems," added Nick West, RelaxZen's "chief relaxation" officer. "Relaxation supplements are a natural fit for pharmacies."
RelaxZen added that its distribution in 2010 includes Rite Aid and Duane Reade drug stores as well as regional grocery, convenience store, pharmacy and specialty chains.