Supplier News Breaks Archives
Advil Congestion Relief aims to soothe holiday shoppers
November 16th, 2010
MADISON, N.J. – Pfizer Consumer Healthcare is spotlighting the launch of Advil Congestion Relief by offering "literal congestion relief" in the form of a personal helper to 100 holiday shoppers across the country on Black Friday.
The company said Tuesday that to provide consumers relief on "the most congested shopping day of the year," its Advil brand will unleash a team of Black Friday "decongesters" who will help winning shoppers by waiting in long lines for them, running mall errands for them and carrying their heavy shopping bags.
From Nov. 15 to 21, shoppers at select malls in the Jersey City, N.J., and Atlanta, Chicago, Dallas and San Francisco areas can text for a chance to win a personal Black Friday "decongester." In addition, one grand prize winner in each city will also win a $1,000 gift card.
Available now at major retailers nationwide, Advil Congestion Relief directly treats what is often the real cause of congestion: swelling due to nasal inflammation, according to Pfizer. Located in the cough and cold aisle, the over-the-counter medicine is a unique combination of ibuprofen and phenylephrine, a nasal decongestant, that provides relief from sinus pressure, nasal swelling and congestion and headache, the company said.
"We know that congestion, either a stuffy nose or a crowded mall, can really put a damper on the busy holiday season," commented Kristin Shea, franchise lead for upper respiratory and allergy at Pfizer Consumer Healthcare. "We're offering consumers two new solutions this season: new Advil Congestion Relief that tackles the real cause of their congestion — swelling due to nasal inflammation — and personal Black Friday 'decongesters' to provide 100 lucky winners with literal relief from congested malls."
Waiting in long lines and people sneezing and coughing top the list of biggest dislikes about Black Friday. A recent poll of 1,000 U.S. adults funded by Pfizer showed that about 70% of people avoid crowded or congested areas during the holidays.