Supplier News Breaks Archives
Carmex introduces limited-edition flavors at Walgreens
December 1st, 2010
MILWAUKEE – Carma Laboratories Inc., the maker of Carmex lip balm, has unveiled two limited-edition flavors, Carmex Lime Twist and Carmex Vanilla Click Sticks.
The company said Wednesday that new flavors will be available beginning in December for a limited time at special in-store displays exclusively at Walgreens drug stores nationwide.
Carma noted that the new Lime Twist and Vanilla Click Sticks provide the same level of moisturization and healing of dry, chapped lips that customers have come to expect from Carmex, along with an SPF of 15 for additional protection.
The suggested retail price for the Lime Twist and Vanilla Click Sticks lip balms is $1.69. The two new flavors, available while supplies last, join other Carmex flavored lip balms, including strawberry and cherry.
"Customers looking for a new flavor twist on a tried-and-true favorite will be excited about these two new flavors," commented Paul Woelbing, president of Carma Laboratories.
Carmex lip balm is available in a jar, tube or stick, in several different flavors and with sun protection. Carma said that for 12 years running, Carmex has been the most pharmacist-recommended lip balm.