Supplier News Breaks Archives
Crest Oral-B unveils Clinical Pro-Health System for Gingivitis
November 29th, 2010
CINCINNATI – Procter & Gamble Co.'s Crest Oral-B brand duo is introducing the Clinical Pro-Health System for Gingivitis, a product set that according to the company is clinically tested to virtually eliminate gingivitis.
P&G said Monday that the new oral care system is designed to help break the cycle of gingival inflammation and gingival bleeding for improved oral health in patients with mild to moderate, persistent gingivitis.
The Clinical Pro-Health System for Gingivitis encompasses the following products:
• Oral-B ProfessionalCare SmartSeries 5000 Electric Toothbrush with oscillating-rotating technology and SmartGuide, which encourages compliance.
• New Oral-B Glide Pro-Health Clinical Protection for Professionals Floss, which the company said is the most advanced Glide floss.
• New Crest Pro-Health Clinical Gum Protection Toothpaste with stabilized stannous fluoride, which P&G noted is the brand's most advanced toothpaste, with the highest level of protection against plaque bacteria that cause gingivitis. It also protects against sensitivity pain.
• Crest Pro-Health Multi-Protection Rinse with CPC that kills 99% of germs.
"We developed the Clinical Pro-Health System for Gingivitis. The system includes Crest Pro-Health Clinical Gum Protection toothpaste, with newly balanced stabilized stannous fluoride chemistry that provides an increase in antibacterial power, resulting in our highest level of protection against plaque bacteria that cause gingivitis and helps reverse it after four weeks of regular use," commented Dr. Robert Gerlach, DDS, MPH, research fellow, P&G Worldwide Clinical Investigations.
"With this new system for gingivitis, we have found in a clinical study an extraordinary 95% reduction in the number of bleeding sites after six weeks of treatment when compared to control group that used regular anti-cavity toothpaste and soft manual toothbrush after a dental prophylaxis at baseline," Gerlach added.