Expanding its menu of options for holiday greetings, American Greetings Corp. has introduced new digital slideshow cards that come preloaded with Christmas images or can be customized with favorite photos.


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American Greetings adds new LCD Christmas cards

December 9th, 2010

CLEVELAND – Expanding its menu of options for holiday greetings, American Greetings Corp. has introduced new digital slideshow cards that come preloaded with Christmas images or can be customized with favorite photos.

The company said Thursday that the four new designs feature full-color LCD displays and high-quality audio, providing "a whole new kind of greeting card experience for anyone looking to share holiday cheer." The new cards are available at drug stores, supermarket and other mass retailers now.

Up to 50 photos can be uploaded to the card through a self-contained, one-inch retractable USB cord, and they are displayed on the card's 1.8-inch LCD screen. Instrumental music and the customized slideshow play automatically each time the card is opened. The card is rechargeable and does not require software installation.

People who want images already installed and ready to go can get the preloaded version of the LCD card. Each card features full-color LCD displays, high-quality audio and playful multiple-image slideshows set to music. For example, American Greetings said, one card features pets in Santa hats along with barking and meowing renditions of "Deck the Halls," and another follows the story of two penguins building a snowman to the tune of "Jingle Bells."

American Greetings said it was the first to bring LCD technology to the greeting card aisle last holiday season, noting that the digital slideshow cards were a hit with consumers and were "quickly snatched off retailers' shelves."

"Christmas is about making and sharing memories with the important people in our lives. We're so excited about our LCD cards and believe they will be the gift that gets passed around and bragged about at family gatherings," commented Carol Miller, executive director of new product concepts at American Greetings. "We can't wait for consumers to experience them — both as the person who has fun sending the card and as the lucky recipient opening up the mailbox."

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