Supplier News Breaks Archives
Children's Advil promotion touts fever relief
December 8th, 2010
MADISON, N.J. – Pfizer Inc. has teamed up with actress and model Angie Harmon in a promotion for its Children's Advil ibuprofen pain reliever and fever reducer.
The company said Tuesday that Harmon, a mother of three, and Children's Advil have launched Relieve My Fever, a contest that invites parents and their kids to sing the Children's Advil rendition of the classic song "Fever" for a chance to win $15,000. The kid-friendly version of the song tells the story of a mother fighting her child's fever and making her child feel better.
To enter the contest, parents visit RelieveMyFever.com to find instructions, lyrics, music and a sample video that will help them create and submit their kid's video performance. The contest is open tochildren ages 2 to 11, and parents can enter as many original videos as they would like until the Jan. 31 deadline.
Up to 15 finalist videos will be chosen, and finalists will have the opportunity to share their kids' videos with friends and family by asking for their vote to help determine the grand prize winner and recipient of $15,000. All remaining finalists will receive a $500 prize. Families can also rally their network of friends and family to vote for their video as the "Weekly Fan Favorite" for a weekly chance to win $250. Voting for the Weekly Fan Favorite continues through March 4.
Also as part of the contest, Pfizer will donate $5 for every entry submitted and $1 for every vote cast to Children's Miracle Network Hospitals.
"As a mom of three young children, I know firsthand that fevers can sometimes get in the way of childhood fun," Harmon commented. "The Relieve My Fever contest gives parents and kids a chance to have some fun together for a good cause."
Children's Advil relieves fever and minor aches and pains due to the cold and flu for children ages 2 to 11. The product is part of the Advil line of nonprescription medicines that also includes Advil, Advil Liqui-Gels, Advil PM, Advil Cold & Sinus, Advil Allergy Sinus, Advil Congestion Relief and Infants' Advil.