Supplier News Breaks Archives
Coty readies flurry of Sally Hansen launches
December 28th, 2010
NEW YORK – Coty Inc. is launching a wide range of Sally Hansen beauty implements and nail care products in the first quarter, including polish, polish strips, gel treatments and growth serum.
The company is also rolling out new Sally Hansen hand creams, foot care products, lip treatments and a depilatory. Most of the products are slated to hit store shelves in March.
The new beauty tools promise to reinvent at-home grooming, according to the company. “Dynamic design meets foolproof usability for this range of safe, salon-quality essentials,” a spokeswoman said.
With products for the eyes, hands, feet, hair and face, the line offers “a total beauty system that will transform the category” and “create a professional grooming ritual,” she said.
The Salon Effects real nail polish strips offer quick color, shine and design. The strips, which have no DBP, toluene or formaldehyde, obviate drying time and last up to 10 days.
Coty’s Nailgrowth Miracle Salon Strength Treatment is a color collection infused with advanced peptide technology, keratin, biotin and vitamins A, C and E to protect nails so they grow longer and stronger, the spokeswoman said.
Due to roll out after March is the new Insta-Dri French Manicure, described as an easy-to-apply, fast-drying system, and new VitaSurge multiactive gels release microencapsulated vitamins upon contact to provide lasting nourishment and protection.
Nailgrowth Miracle Serum guarantees that nails will naturally grow 59% longer in two weeks. The serum is designed to instantly soften and smooth cuticles and help nails resist dryness and damage, resulting in measurably longer nails and soft, flawless-looking cuticles.
Another new item is the Manicure Essentials collection of three hand creams. Also, the Pedicure Essentials and Pedi-Care Solutions collections promise a complete salon-quality foot care system at home.
Coty’s Vitamin Lipcare collection features targeted lip treatments, as well as a lip-plumping balm, lip line relaxer and lip recovery formula. And the new Simple Spa Wax Warmer Kit for Face and Body is a plug-in stripless system with no microwave needed, “for minimal cleanup and maximum results.”