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Week of Mon, Jan 10th, 2011

L'Oreal makes Gwen Stefani its 'new face'

Rock singer Gwen Stefani has been named as a global brand ambassador by L'Oreal Paris.

Novo Nordisk creates online destination for diabetes patients

Novo Nordisk has gone live with Cornerstones4Care, a highly customizable online support program for people with diabetes.

Hershey launches football hall of fame sweepstakes

The Hershey Co. is offering football fans the chance to win a trip to the Pro Football Hall of Fame with the Hershey's Pro Football Hall of Fame Sweepstakes.

Olay lands 'Sex And The City' star as spokeswoman

The Olay skin care brand has lured "Sex And The City" star and actress Kim Cattrall as a spokeswoman for its Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion.

PreHistin Allergy Defense Formula set to hit stores

Cobalis Corp. next month plans to begin the retail rollout of PreHistin Allergy Defense Formula, which it dubs "the world's first pre-histamine."

Today Sponge back on pharmacy shelves in Canada

Mayer Laboratories Inc. has relaunched the Today Sponge vaginal contraceptive in Canada, where it's now available exclusively at all Shoppers Drug Mart stores.

Organic product consumers turn to mass retailers

The size of the consumer base for organic products held steady in 2010, but mass retail chains have become an increasingly preferred shopping venue for those items, according to TABS Group Inc.

Dentyne kicks off Safe Breath Alliance promotion

Dentyne is launching the Safe Breath Alliance (SBA), which the fresh-breath sugarless gum brand said is the first completely made-up organization committed to educating Americans about the importance of practicing safe breath.

Lilly, Boehringer Ingelheim team on diabetes treatments

Eli Lilly and Co. and Boehringer Ingelheim have agreed to jointly develop and commercialize a portfolio of diabetes compounds now in mid- and late-stage development.

Newell Rubbermaid CEO to retire

Mark Ketchum, president and chief executive officer of Newell Rubbermaid Inc., is slated to retire later this year.

Watson approved for generic Fentora

Watson Pharmaceuticals Inc. has received approval from the Food and Drug Administration for fentanyl buccal tablets, a pain reliever for cancer patients.

Reese's Minis make debut at CES

Hershey Co.'s Reese's brand was the first to introduce a snacking candy at the Consumer Electronics Show (CES) here with the launch of Reese's Minis peanut butter cups.

Dr. Fresh unites brands, reintroduces Binaca

Dr. Fresh Inc. is grouping three of its brands under a new common name, DR Fresh Velocity.

Fusion Brands to ship Veripur hand sanitizer

Next month, Fusion Brands Inc. plans to roll out its new Veripur hand sanitizer to retailers.

Prean spray promises 'cleaner, fresher wiping experience'

Bclean Enterprises Ltd. has launched prean, a new spray that enables consumers to turn a piece of toilet paper into a moist cleansing wipe.

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